In today’s B2B landscape, customers expect digital experiences that are fast, intuitive, and tailored to their specific needs. Whether they are researching products, evaluating technical alternatives, solving complex application challenges, or looking for the right sales and distribution support, customers increasingly expect seamless access to reliable information and expertise.
To meet these evolving expectations, 3M has introduced Ask 3M, an AI-powered digital assistant designed to give industrial customers direct, self-service access to 3M’s extensive technical knowledge and expertise.
Transforming the Customer Journey With AI
Ask 3M simplifies the way customers interact with technical information. Rather than requiring users to know exact product names, search terms, or where to find specific resources, the platform enables customers to ask questions naturally and receive responses informed by 3M’s technical experience and product knowledge.
By bridging the gap between a customer’s challenge and the right solution, Ask 3M helps create a faster, more efficient path from discovery to decision-making.
How Ask 3M Helps Customers
Accelerating discovery
Customers can begin with an application requirement, performance challenge, or technical question instead of searching only by product name. This allows them to explore potential solutions more efficiently.
Improving access to information
Ask 3M helps users quickly locate relevant product details, technical documentation, application guidance, and support resources.
Simplifying technical complexity
Complex engineering information can be presented in a clearer and more accessible format, helping customers better understand available options.
Supporting informed decisions
Customers can evaluate potential solutions, access technical materials, and continue their research directly within the conversation.
Delivering a consistent digital experience
AI-powered assistance helps provide reliable and standardized access to technical information across digital channels.
Empowering 3M Experts
Beyond customer benefits, Ask 3M also supports 3M employees by making trusted technical knowledge easier to find and apply. With faster access to verified information, 3M teams can respond more effectively to customer questions, improve collaboration, and connect customers with the appropriate specialists and resources.
A Faster, Smarter, More Connected Future
For 3M, AI is not simply about improving digital convenience—it is about making the company’s scientific expertise more accessible and actionable. By combining advanced AI capabilities with decades of technical innovation, Ask 3M helps customers identify solutions faster, make more informed choices, and connect with the right resources to move their projects forward.
As digital expectations continue to evolve, AI-powered tools like Ask 3M represent a new way for businesses and engineers to access knowledge, overcome challenges, and accelerate innovation.